our Portfolio
At ZAFCO
We take pride in a diverse portfolio that serves the evolving mobility needs of customers around the world.
Our range includes globally trusted in-house brands and exclusive distribution partnerships with some of the most respected names in the tyre industry, and a growing retail network that brings quality and service closer to our customers.
Whether you drive for passion, business, or everyday convenience, our brands are designed to deliver performance, reliability, and value tailored to your needs.
In-house Brands
Our portfolio of in-house brands is carefully engineered to bring value to your driving needs. Through reliable tyres, powerful batteries, and efficient lubricants, each brand reflects ZAFCO’s commitment to quality, performance, and dependability across diverse markets and driving conditions.
Tyres
ZAFCO’s tyre portfolio brings together in-house brands engineered to perform across passenger vehicles, SUVs, light trucks, and demanding terrains. Designed for safety, durability, and reliability, our tyre brands serve a wide range of driving conditions and market requirements.
ZAFCO’s first in-house brand, Zeetex has been a key player in the replacement tyre industry since 2005 — now sold in over 85 countries. With SKUs across passenger, SUV, light truck, and commercial segments, Zeetex is uniquely engineered to serve dealers and their customers from highway to wallet. Quality construction and a commitment to safety make Zeetex a reliable, margin-friendly addition to any dealer’s line.
Armstrong is a century-old American brand that ZAFCO acquired from Pirelli in 2012 and rebuilt from the ground up. With brand new manufacturing facilities and uncompromised dedication to value and quality, Armstrong gives dealers a trusted, premium brand with a century of heritage and a full line across passenger, SUV, light truck, and commercial segments — backed by ZAFCO’s manufacturing, supply chain, and in-market support.
Gazelle tyres are designed for passenger vehicles and commercial transport, delivering durability, stability, and value across varied road conditions. Built for everyday driving and demanding applications, they offer dependable performance, efficient mileage, and long lasting reliability.
BATTERIES & LUBRICANTS
ZAFCO’s battery and lubricant portfolio is designed to support reliable performance, durability, and operational efficiency across diverse driving and business needs.
BATTERIES
Our battery portfolio includes ZEETEX and Gazelle batteries, engineered to deliver dependable power, long service life, and consistent performance across varied weather and operating conditions.
LUBRICANTS
ZEETEX Lubricants offer high-quality solutions for automotive and industrial applications, delivering protection, efficiency, and reliable performance across demanding environments.
Associate Brands
Accelera is a performance-focused brand, purpose-built for dealers serving the UHP and lifestyle segments. Manufactured using proprietary DeltaMax technology and silica compounds, Accelera delivers exceptional grip, tread life, and handling at a price point that lets dealers stay competitive without sacrificing margin. A complete portfolio across passenger, SUV, 4×4, and light truck rounds out the line for dealers who want depth alongside performance credentials.
Otani is one of Thailand’s most established tyre brands, with a heritage dating to 1964. Built in Thailand, Otani covers a full range of segments — passenger, SUV, truck, and bus — making it a strong portfolio fit for dealers looking for a proven, broad-line option with market credibility. Known for quiet ride comfort, fuel efficiency, and competitive pricing, Otani gives dealers a dependable option backed by ZAFCO’s global distribution and quality standards.
Forceum fills a genuine gap in the market — uniquely, niche, and exotically-sized tyres engineered specifically for tuners and modified vehicles. Manufactured in Indonesia and sold in over 90 countries, Forceum’s 157-SKU portfolio covers passenger, SUV, and 4×4 applications, with a specialization in low-profile and wide-fitment sizes that are hard to source elsewhere. For dealers serving car enthusiasts and the performance aftermarket, Forceum is a differentiated, factory-direct offering backed by ZAFCO’s supply chain and after-sales support.
Our Distribution Brands
Through our global network, you have access to some of the world’s most respected tyre brands, including Pirelli, Michelin, Hankook, Kumho, Roadstone, and Double Coin.
Our extensive distribution and warehousing network ensures that the right products reach you on time, every time, no matter where your business operates.
Product availability and brand offerings may vary by category and market.
Our Retail Network
When it comes to tyre care, we bring global quality directly to you.
As ZAFCO’s U.S.-based retail and service presence, Armstrong Auto Care connects directly with end consumers through tyre sales, installation, and complete automotive services. Originating in South Florida and rapidly expanding its footprint across the United States, it operates at dealership-level service standards, including complex replacement and repair work. This retail presence serves as a strategic platform for validating product performance, understanding customer needs, and strengthening the Armstrong brand experience, while complementing ZAFCO’s distributor-led model.
Driving the Future Together
Across every brand, market, and channel, ZAFCO’s mission remains the same: to deliver products that are reliable, efficient, and built for real-world driving needs. Our growing portfolio reflects our commitment to innovation, sustainability, and partnership. At ZAFCO, we don’t just sell tyres; we build trust, performance, and progress. We call it Growing Together, because your success drives ours.
